Introducing MyBuy

The way Canadians shop for used goods online is fragmented, time-consuming, and frankly overdue for a rethink. Every day, millions of listings are posted across Facebook Marketplace, eBay, Craigslist, AutoTrader, Cars.com, and Amazon — but there's no easy way to see them all in one place. You open one tab, search, scroll, give up, open another tab, repeat.

That's the problem MyBuy was built to solve. After five years of development, we're launching publicly at Web Summit Vancouver in May 2026 — and today, we're pulling back the curtain on what the platform actually does and why we think it changes the game for anyone who buys used goods online.

The Problem with Marketplace Shopping Today

If you've ever tried to find a used truck, a specific laptop model, or a sectional sofa online, you know the drill. You check Facebook Marketplace. Then Craigslist. Then eBay. Maybe AutoTrader if it's a vehicle. Each platform has its own search, its own filters, its own quirks. By the time you've gone through them all, the best listing — the one priced $800 below market by a motivated seller who just wants it gone — has already sold to the person who happened to be on the right platform at the right time.

The used goods market in Canada is massive. Vehicles, electronics, furniture, sporting goods, tools — billions of dollars change hands through peer-to-peer platforms every year. But buyers are systematically disadvantaged by fragmentation. The platforms don't talk to each other, and most buyers don't have the time to monitor all of them.

MyBuy fixes that.

What MyBuy Does

MyBuy is a multi-marketplace search platform that lets you search once and see results from all supported marketplaces in a single, unified feed. No switching tabs. No re-entering your search. No missing deals because you didn't check the right platform.

Here's how it works:

1. One Search, Every Marketplace

Type what you're looking for — "2017 Honda Civic", "iPhone 14 Pro", "sectional sofa" — and MyBuy queries Facebook Marketplace, Craigslist, eBay, AutoTrader, Cars.com, and Amazon simultaneously. Results load in a unified feed, organized and ready to browse.

2. Smart Filters That Work Across All Sources

Set your price range, location, condition, and category once. MyBuy applies your filters across every marketplace at the same time — no need to reconfigure them platform by platform. Search results tighten instantly, showing only what's actually relevant to you.

3. AI-Powered Deal Scoring

This is where MyBuy goes beyond a simple aggregator. Our AI analyzes each listing and compares its price against estimated market value, giving every result a deal quality label:

•  Great Deal — Priced significantly below market. Act fast.

•  Fair Price — Accurately priced for condition and category.

•  Overpriced — Above market. Worth negotiating or passing on.

•  Suspiciously Low — Far below market in a way that warrants caution before proceeding.

This means you're not just seeing more listings — you're seeing them with context that helps you make faster, smarter decisions.

4. Saved Searches and Real-Time Alerts

The best deals on used goods disappear fast — sometimes within minutes of posting. MyBuy's saved search feature monitors your criteria continuously and notifies you the moment a matching listing appears. You don't have to keep checking. MyBuy watches for you.

5. Direct Links to Original Listings

When you find something you want to pursue, MyBuy links you directly to the listing on the original marketplace. All negotiations and transactions happen there — MyBuy doesn't handle payments or sales. We just make sure you find the right listing in the first place.

Who MyBuy Is For

MyBuy is built for anyone who buys used goods online — which, increasingly, is almost everyone. But a few use cases stand out:

Used Car Buyers

Vehicles are where marketplace fragmentation hurts buyers most. A popular make and model might have 8 listings on AutoTrader, 6 on Facebook Marketplace, 4 on Craigslist, and a handful on Cars.com — all with different prices, conditions, and seller types. MyBuy puts all of them in one place so you can compare properly, spot the underpriced gems, and avoid the overpriced clunkers.

Electronics Shoppers

Used electronics move fast. A lightly used iPhone or gaming console posted at the right price is often claimed within an hour. MyBuy's alert system means you hear about it the moment it's posted — not after it's already sold.

Bargain Hunters

If your goal is to find the best price on anything — furniture, tools, sporting goods, clothing, collectibles — MyBuy's cross-platform price comparison gives you an immediate read on whether a listing is a deal or not. No more guessing.

What Makes MyBuy Different

There are other search tools out there, and we know it. So here's the honest case for why MyBuy is different:

•  We cover more marketplaces in one search than any other Canadian-built platform.

•  Our AI deal scoring goes beyond aggregation — we tell you what listings are actually worth.

•  Our fraud detection flags listings that look suspicious before you waste time on them.

•  We're Canadian-built and focused on the Canadian market, with AutoTrader Canada included from day one.

•  Basic search is completely free, with no subscription required.

Smart Search Tokens — AI Features, No Subscription

MyBuy's core search features are free for everyone. For users who want to go deeper — AI-powered deal analysis, automated alerts, and market intelligence — we offer Smart Search tokens. Every new account starts with 20 free tokens. Each AI-powered search uses one token. More tokens can be purchased as needed, with no recurring charges.

We designed it this way deliberately. You shouldn't have to commit to a monthly subscription to search for a used couch. Tokens let you use the AI features when you need them, without paying for them when you don't.

Frequently Asked Questions

Is MyBuy free to use?

Yes. Basic search across all supported marketplaces is completely free. Smart Search tokens power our AI-enhanced features and are available for purchase — no subscription required. Every new account starts with 20 free tokens.

Which marketplaces does MyBuy search?

MyBuy currently aggregates listings from Facebook Marketplace, Craigslist, eBay, AutoTrader (Canada), Cars.com, and Amazon. We're expanding our marketplace coverage over time.

Does MyBuy sell products or handle transactions?

No. MyBuy is a search and discovery platform only. All purchases, negotiations, and transactions happen directly on the original marketplace. We help you find the listing — everything after that is between you and the seller.

Is MyBuy available across Canada?

Yes. MyBuy supports location-based search so you can find listings near you anywhere in Canada. Listing availability depends on what's posted in your area across supported platforms.

How do alerts work?

Save a search and MyBuy monitors your criteria across all supported marketplaces. When a new matching listing appears, you're notified by email. Automated alert monitoring uses Smart Search tokens.

Try It Now

MyBuy is live at mybuysearch.com. Basic search is free — no account required to get started. If you're shopping for a vehicle, electronics, furniture, or anything else in the used goods market, run a search and see what you've been missing.

We're just getting started. The platform will keep getting smarter as our AI models learn from real listings and real buyers. This is the foundation — and there's a lot more coming.

— Ian Cameron, Co-founder & CEO, MyBuy Software Inc.